Our Story

Gerry Cassell 1945 to 2014 Founder

Gerry Cassell learned about business and finance from his parents who set up a sweet making business in post-war Britain.  Although rationing was in force and there was no sugar, his dad came up with a solution – he would say to his customers “you bring me 1lb of your sugar ration and 6d and we’ll make you 1lb of sweets”. As a teenager, Gerry would sell the sweets in the markets in Kent.


NAG Timeline


+44 (0)1795 416600
New Appointments Group,
Innovation House, Innovation Way,
Discovery Park,
CT13 9FF, Sandwich, Kent